Getting the Pricing Model Right with Outsourcers
With shrinking pipelines, cost pressures, regulatory pressures pharmaceutical companies are finding innovative ways to increase the market share for their drugs. Influencers are no longer just physicians but patients, payers, pharmacists, and regulators. With changing stakeholder mix contact center category managers are under tremendous pressure to balance cost, service and revenue. So the million dollar questions is how to construct the pricing models that are business objective based/outcome based rather than metric based when contact center services are outsourced. This white paper will talk about ways to get strategic about how pharmaceutical companies should compensate contact center service providers. As category managers get strategic about contact centers, it is high time to take a step back and think how to compensate and what kind of relationship should buyers have with the service providers. The trick is how to step away from micromanaging your contact center service providers while ensuring they deliver high quality service at optimal cost.
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