Market Research ? Emerging Markets and The Never Ending Role of Technology

APAC: China and India mainly drive market research growth for the region. Clients are defining the best services which could be bought from specific suppliers or a combination of services. The supplier market is fragmented and highly competitive, thus resulting in high bargaining power by the clients. MEA: Growth is driven by the two largest markets, South Africa and the Gulf Coast Countries (GCC) who make up more than two-thirds of the regions turnover. In South Africa, the research sector is boosted by growth in target markets (India and China) and an extending client base, such as in the financial services and utilities industries. Companies across industry sectors in the oil-rich GCC countries are dedicating marketing activities to the sub-region. The result is the continued rapid growth of consumer research. Latin America: Brazil is the regionï¾Ãƒâ€šÃ‚Æ’??s largest research market. Recent years in this region have seen the global players make significant gains in market share throughout the region. The competitive landscape has changed with high increase in the number of market research agencies providing customized research in areas such as pharmaceuticals, telecommunications, finance and smaller domestic clients to search out new segments in which to compete and find future growth drivers.