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Integration of Software Tools for Meetings and Events - The Optimal Solution

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by Srivatsan V , Research Analyst, Professional Services
20 March 2018

Abstract


Technology plays a significant role in the meetings and events space. Starting from event planning process till the end of an event cycle, technology influences every aspect of an event. It is ideal to have a technology solution for the end-end meetings and events' needs of an organization. However, when it comes to meetings technology, one size does not fit all. Meetings, incentives, special events, and tradeshows among others, have varying set of requirements. Several companies have started developing software tools for each of the categories. Event planners are now using close to four or more software tools for a single event, which makes it difficult for them to track key data such as the cost incurred at every stage, payments made, attendee registration and activity details, venue details, the event's return on investment (ROI) and analytics from each of the tools separately. Developing end-end planning software is the ideal solution as it allows planners to manage all aspects of the event process from a single point while improving the efficiency and controlling the overall technology spend; however, it is a complex task for suppliers to meet the wide range of demands. Therefore, most of the suppliers are integrating multiple event software tools and hosting them to the cloud, thereby enhancing their ease of access to the buyers. Suppliers are also acquiring companies that provide multiple niche tools required to deliver a complete event planning solution.

Integration of software tools for events will optimize the utilization of event resources and simplify the event planning process. This article will provide insights on the following aspects:
• Integration of multiple event tool into one platform
• Key benefits of software integration and its impact on meetings and events
• Advantages and disadvantages of cloud-based integration
• Key suppliers and trends.

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