In-store Personnel in CPG Industry ? ideal pricing models across regions and type of personnel
Abstract : In-store personnel services such as merchandising, sales promotion and beauty consulting provide CPG companies with an unparalleled opportunity to increase sales across the retail sales floor. Outsourcing in-store personnel services to the retail marketing and sale agencies helps CPG companies to work in alignment to the business environment and culture of the various countries This whitepaper focuses on understanding the key factors that impact the adoption of pricing models for different types of in store personnel such as merchandisers, in-store promoters, beauty consultants and sales representatives across regions. It also focuses on key performance indicators used for evaluation of in-store personnel that helps CPG companies in deciding performance based incentives.
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