Can Market Research Companies Tap on the Growing Demand for Data Analytics ? Perspective

1. Introduction: This whitepaper focusses on how market research companies are positioned (in terms of strengths and weakness) in terms of their ability to provide data analytics services. 2. Main: This paper provides insights on the advantages market research companies have in terms of handling data analytics projects (project management capabilities, on-shore support, strength in hypothesis driven statistics) apart from highlighting roadblocks market research companies? faces in this segment in terms of hiring the right talent. This paper also focuses on various strategies deployed by market research companies to strengthen their position in the data analytics segment. 3. Recommendation: Clients can look at the possibility of integrating existing data on consumers with survey data provided by market research suppliers in order to get better and deeper insights on consumers. Clients can also look at the option of bundling data analytics requirements with market research studies to get discounts from market research companies.