Future Trend: Buyer power Conflict in Pharmaceutical Market Research

Market research is an integral part of a company?s pre and post marketing activities. Pharmaceutical companies spend anywhere between 3-10% of their marketing budget on market research activities. However, recent years have witnessed substantial fluctuations within the industry in terms of buyer requirements from suppliers, the range of services offered by suppliers and how the buyer/supplierrelationship has gradually evolved. This whitepaper aims to break down these changes within the industry and determine how buyers of market research will be impacted by these changes in terms of buying power, and provide a set of solutions to ensure that these buyers maintain their bargaining power.