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Evolving tactical video production- Creative Studios

Espresso-live Speakers
by Lakshmi Jayakumar , Research Analyst
30 June 2014

1. Introduction:This whitepaper help pharma clients who allocate lower budgets to their tactical production services to engage with creative studios instead of full-fledged production houses for their tactical production requirements 2. Main:The main objective of this paper is to help client in the lower production spend brackets to leverage creative studios to develop low cost production services like designing, software development, video graphics thus increasing long term cost saving opportunities 3. Recommendation: Clients could engage creative studios for low cost tactical production solutions with low turnaround time in campaigns where the target audience have limited necessities

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