Evolving Models in Procurement of Print Services
The significance of traditional print materials such as brochures, catalogues and other hard core material is going down due to shift in industry towards the digital mediums such as Ipad, apps, websites, mobile and social media platforms by industries Over the past few years print industry has witnessed the key trends which are With the changing industry dynamics and landscape and also greater inclination towards the digital medium, category managers are looking for different ways to manage the category effectively and also looking for opportunities in: ? Consolidating the highly fragmented supply base across developed and developing markets ? Possible opportunities in bundling of print and related services such as digital publishing, localization etc. ? Control in print wastage
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