Crowdsourcing - A viable alternative to procure creative advertising?

1. Introduction: This whitepaper helps marketers to understand the increasing potential of crowdsourcing in the advertising industry and how this could help them hook unique ideas at reduced cost from the wide pool of fresh talent 2. Main: The objective of this paper is to highlight an alternative for marketers to get innovative campaign concept at lower cost since buyers are forced to launch campaigns across a range of marketing channels with controlled budgets due to increasing competition in the marketplace.