Contract Packaging
Contract packager acts as a service provider who collaborates closely with his clients in order to meet their primary and secondary packaging needs. Whereas co-packer refers to a contract packager who caters to its clientï¾Ãƒâ€šÃ‚Æ’??s secondary packing needs and may provide distribution and logistics services as well. Therefore in a traditional value chain, various stakeholders who use the services of a co-packer might include manufacturers (brand owners), distributors, logistics companies, exporters, transporters, wholesalers and retailers. Hence with the global FMCG industry developing strategies which is mainly aimed at more cost-effective approach, most of them are outsourcing their operations in order to focus on their core business activities. Therefore an effective contract packager needs to provide right packaging solution for any given product which necessitates an understanding of the market in which the product competes, as well as a thorough knowledge of the conditions in which it will be handled, carried and stored.
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