Changing Industry Trends in Beauty Sampling and its Packaging

1. Introduction: Samples of beauty products are the miniature ambassadors that help in driving product sales. Off late, there has been an increase in the sampling trend, where more and more products have miniature options. Packaging plays a key role here, as this creates the first impression of the product, even before the product is tested. The major objective of this whitepaper is to discuss the recent industry trends in beauty sampling. The most widely adopted sample delivery formats and methods in which sample packaging can be done effectively are also described in this whitepaper with recent sample packaging innovation examples. 2. Main: Top beauty brands typically focus on packaging as this is one of the most crucial factors that help consumers in selecting the sample, from the plethora of options that the beauty world provides them these days. Also, this sample purchase might in-turn increase the sale of the full-sized product in the future. Hence, being on top of the market and adopting the recent industry trend becomes a necessity for any beauty brand to sustain in this competitive market.