Bot Fraud ? The challenges and the ways to overcome

1. Introduction: This whitepaper discusses ?Bot Fraud?, the widely prevalent word in the advertising industry today, which is about the fraudulent robotic traffic in the digital space. It is driven by programmed code designed and operated by fraudsters, which misleads the advertiser on the details about the number digital views, ad clicks and site visits. Advertisers across the globe are estimated to be wasting millions of dollars of their advertising spend due to the manipulated information on the digital responses. 2. Main: The main objective of this paper is to enhance the understanding about bot fraud and its implications on the advertising industry. The white paper also investigates effective ways to mitigate the challenges that arise due to bot fraud.