Beer in Asia-Emerging Force to Reckon

Growth of global brewers has hit a sour note in the Western world and growth rates have stumbled in the key markets of the US and Europe. With the astronomical growth shown by the craft brewers in the US and the EU, global brewers are facing a threat they can?t discount anymore. With the industry being highly competitive and consolidated in the western market, brewers are looking to emerging markets to improve their growth rates. Top global brewers have registered lower growth rates since 2008 and this has been driven predominantly by the above given factors. shifted to other profitable crops. The EU, which accounts for 40% of the global barley production, has been registering lower acreages over the years and by the end of 2015, the acreage is forecast to fall by 40% when compared to 1980?s acreage levels. This has augmented the profitability issues facing the brewers since prices have increased due to supply demand mismatch. Through this white paper, we have identified and analyzed the key emerging markets providing tremendous growth opportunities and procurement opportunities.