By: Prashant Krishnan -- Lead Analyst
30 June, 2014
1. Introduction:This whitepaper focusses on analyzing the reasons behind the success of Mu Sigma, the market leader (according to Wikibon Report on Big Data Vendors) in the decision sciences and the possible challengers which clients can consider as alternates in this space. 2. Main:This paper provides insights on how Mu Sigma has dominated in the decision sciences space through first mover advantage, ability to scale up thanks to strong revenue base and a wide client portfolio. The paper talks about how market research companies can pose a threat to Mu Sigma due to their existing strong survey data that can be integrated with client data. The possible challengers to Mu Sigma in the decision sciences segment can be the second and third ranked suppliers- Fractal Analytics and Latent View Analytics (according to Forbes Magazine). These suppliers have shown stronger growth in terms of revenue as compared to Mu Sigma and have existing relationship with Fortune 500 clients.