By: Beroe Inc. --
16 September, 2014
Digital marketing deserve marketers' strategic attention as it has the ability to influence consumers across the entire product purchase journey. Thus it is even more critical to understand how marketers should procure digital marketing services to ensure great results. Category managers are relatively more confident of procuring digital marketing services from developed economies such as US or Western Europe. But when it comes to the Asia Pacific region, they always witness decision overlap and strategy non-adherence. During this webinar Koustav Chatterjee, Beroe's marketing services procurement expert has discussed the framework for procuring digital marketing spend categories in the APAC regions, which would help category managers to adopt right strategies for achieving cost savings and strengthening supplier relationship.
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