Best Practices in demand driven contract packaging - Peak vs Weak seasons

The outsourcing of packaging operations is an area which has witnessed significant growth in the recent years. Companies in a range of industries see value in the practice, particularly with regard to increasing flexibility, reducing costs and risks. Meeting peak season (Christmas, major sports events/festivals) demand while maintaining margins has become a huge challenge for Consumer Packaged Goods (CPG) and Food, Beverage and Tobacco (FBT) companies.