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Job openings

Product Marketing Manager

Job Description

  • India - Chennai
  • 04 Oct 2018

Build and run lead generation engines for Beroe's product offerings

Reporting to: Senior Manager-Marketing

Job Objective:

Beroe Inc., a global leader in the space of procurement intelligence is looking for a product marketing lead to run marketing programs for new product offerings. The person will be responsible for creating, managing and executing marketing programs, and providing sales support.

Responsibilities

  • Build and run lead generation engines for Beroe’s product offerings
  • Create and maintain collaterals for all the product offerings to support sales teams, customer success teams and product teams
  • Liaise with internal (Marketing, Sales, Product and Research teams) and external stakeholders (various agencies) to build effective ecosystem to maximize product visibility and revenue potential
  • Maintain a product marketing calendar and manage all product marketing communications (internal and external)
  • Benchmark against competitions and continuously optimize marketing programs to stay ahead of them
  • Seek regular feedback from the clients and cross-functional teams to drive improvements in BL offerings and communications
  • Play an active role in every stage of sales cycle from lead allocation to lead tracking to reporting
  • Work with the stakeholders in creating and running engagement and upsell programs
  • Create and manage various reporting dashboards to track the campaign performances, and report the same to the leadership team
  • Build a high performing product marketing team, and be responsible for the performance and growth of the team

Who are we looking for?

  • 6 yrs+ experience in product marketing with considerable experience in services space
  • Strong knowledge of marketing in a digital world  and experience in running integrated leadgen campaigns
  • Good understanding of marketing analytics tools with ability to interpret data to aid decisions
  • Growth hacking mentality: Product led, data-driven, highly creative and constantly looking for ways to tweak and optimize campaigns and processes
  • Education: Post graduate from a reputed institution

About Beroe

Beroe positioned at the forefront of procurement intelligence operations and customized market research. Beroe is unique in its 100% exclusive focus on procurement.

Our Primary industries of expertise are Healthcare, Consumer Products, Chemicals, Materials, Mining, Oil & Gas, Banking/ Insurance and Retail.

With operations all over the world, Beroe is headquartered in North Carolina, U.S.A.

For more details : www.beroeinc.com

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