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Study on Artificial Intelligence

Usage of analytics in media planning process to optimize spend

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    Study on Artificial Intelligence Suppliers


    Study on Artificial Intelligence Supplier

    Find the right-fit study on artificial intelligence supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Study on Artificial Intelligence market report transcript


    Role of AI in Digital Media Landscape

    As digital medium continues to grow, the entire online media buying structure is expected to change. It is expected that a lot of larger advertisers will start to invest to bring the online media buying function in-house wherein they would be owners of the database and would directly work with DMPs for third-party data. Reliance on media agency for media buying is expected to reduce over the next few years.

    • Traditional media agencies are improving their importance in online media buying through a DMP. DMP provides intelligence on the target audience
    • The virtual market place is used by publishers to push remnant inventory through RTB technology

    • Online ad networks help media buyers to achieve maximum viewers by collectively reaching several targeted publishers

    • Agency trading desks are specialized divisions of larger media agency groups, which use proprietary technology to buy and optimize media from DSPs, ad exchanges, ad networks, SSP, and other sources of inventory they are connected with. Example: Xaxis, etc

    •  DSPs are used by advertisers and their agencies to buy inventory from multiple ad exchanges, ad networks, and other sources of online media inventory
    • Media agencies partner with DSP providers to enhance the efficiency of the media buying process Example: DataXu, The Trade Desk MediaMath
    • Online advertising network: Advertisers can buy media slots from several publishers, collectively from a single advertising network, because of the aggregated inventory held by an advertising network, Thus, it helps advertisers in scale. Here, advertising networks have more control than publishers over the media inventory Example: Seven One Media, Tomorrow Focus, IDG, Bauer Media, etc
    • Online advertising network: Advertisers can buy media slots from several publishers, collectively from a single advertising network, because of the aggregated inventory held by an advertising network
    • Thus, it helps advertisers in scale. Here, advertising networks have more control than publishers over the media inventory Example: Seven One Media, Tomorrow Focus, IDG, Bauer Media, etc

    What Do AI Agencies Do? 

    Engaging with an AI service provider will not affect the slot price paid for the advertisement. The client would be able to receive better media placements, which would lead to improved results of their campaign in Europe.

    What are AI service providers?

    AI service providers offer tool, which enable advertisers to plan their media mix for different channels.

    How do AI tools work?

    AI tools are connected to data sources, such as Facebook, Google, etc. Some tools are also connected to third-party data, like Nielsen. They plan the media spend for the client based on the client's spend and sales history.

    Are all AI tools connected to programmatic tools?

    No. Tools, like Blackwood Seven, Lucy, only provide media plans. Slots have to be purchased through traditional agencies.

    How do AI tools impact my cost?

    AI tools lead to an increase in the visibility of the advertisement to relevant target audience. Thereby providing better ROI for the campaign, which reduces the CPM.