Signages Market Intelligence

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 No Additional Benefits

Subscription Benefits:

  • PRO access to New Beroe LiVE*
  • Unlimited updates on the Report*
  • Supplier Watchlist for 3 suppliers*
  • Supplier Shortlisting Tool*

With this purchase you will be subscribed for a 12-month PRO membership to the upcoming all new Beroe LiVE (launching in Q3, 2020)

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*These features will be unlocked on the new Beroe LiVE when it launches (Q3, 2020)

Are you looking for answers on Signages category?

Are you looking for answers on Signages category?

  • What are the key trends in Signages category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Signages industry?
  • How is Signages industry performing?

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Report Coverage

  • Global Signages: Industry Trends
  • Supply Trends and Insights
  • Global Supplier List and Service Capabilities
  • Key Global Supplier Profiles

Market Size

Market Size North America

$18.4 - 20.5 Bn

Market Size Asia Pacific

$9.15 - 10.5 Bn

Market Size Latin America

$4.08 - 5.09 Bn

Table of contents

  1. Signages Executive Summary
  2. Executive Summary
  3. BREXIT - Impact on Signage
  4. BREXIT Impact Update
  1. Signages Market Analysis
  2. Global Market Maturity
  3. Global Industry Trends
  4. Global Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook
  7. Porter’s Five Forces Analysis: Developed and Emerged Markets
  8. Innovation in Retail
  1. Signages Supply Analysis
  2. Supply Market Outlook
  3. Key Global and Regional Signage Suppliers
  4. Key Global Signage Suppliers in Retail
  5. Suppliers: Service Portfolio
  6. Supplier Shortlisting
  7. Key Supplier Profiles
  1. Signages Procurement Best Practices
  2. Sourcing Models
  3. Sourcing Models: Comparative Analysis
  4. Sourcing Models: Pros and Cons
  5. Pricing Models - Comparative Analysis
  6. Sourcing Practices - Retail Industry (Signage)
  7. KPI and SLA Components
  8. Maintenance and Best Practices

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Global Signages Industry Outlook

  • The global signage market was estimated at $49.9 billion in 2018
  • The market is forecasted to reach $50.1 billion by 2020
  • Asia, North America and Europe are high-maturity markets with China, India, US and UK being the key demand countries
  • The Australian digital signage market is forecasted to reach above $130 million by 2020.Major Australian retail chains adoption of digital signage have driven growth, along with other end-user segments, such as financial service and public transport sector
  • Industries like Retail, FMCG and FBT are contributing significantly to the signage market revenue

signage-market-size

Global Signages: Market Maturity

  • Signage is gaining prominence in the overall in-store promotions category strategy
  • Major end-users for signage are retail, CPG, FBT and pharmaceutical companies
  • The increasing demand for digital signage in public and commercial sectors, advancement in technology offerings, and rising infrastructure are the key driving factors of the digital signage market trends

Global Signages: Industry Trends

  • Suppliers are increasing their geographic footprint as mature buyers increase their focus on supplier consolidation opportunities
  • In addition, suppliers are also widening their service portfolio to offer a wide range of services to bring in a larger share of buyers' trade marketing spend
  • Suppliers are increasing their geographic footprint as mature buyers increase their focus on supplier consolidation opportunities
  • In addition, suppliers are also widening their service portfolio to offer a wide range of services to bring in a larger share of buyers' trade marketing spend

Global Signages: Drivers and Constraints

  • Growing expansion of modern retail in the developing markets is expected to strongly drive the in-store marketing budgets and also increase the demand for both conventional and digital signage
  • Technology adoption by suppliers will be a major growth driver in both matured and emerging markets to ensure better visual appearance inside and outside the stores

Drivers

Evolution of retail store formats in the emerging markets 

  • Development of modern retail in tier-2 and tier-3 cities, especially in the developing markets in Asia and LATAM, will increase the demand for signage. Retailers are tapping opportunities to grow in the developing markets and are investing more in these markets

Growing significance of window displays and signage 

  • Increasing adoption of online shopping and pre-shopping online research by customers have increased the significance of signage as one of the most powerful tools to drive walk-ins

Increase in technology adoption 

  • Suppliers are investing more in technology to improve their capabilities, and add more value with respect to the services offered, thus providing a high level of accountability to buyers

Constraints

Rise in e-commerce retail 

  • Consumer preference for online stores may increase further in the future. This would reduce the significance of other retail formats and result in lesser demand for signage in the future

Innovations in Retail

Retailers are increasingly finding new ways to utilize various innovative solutions that engage customers and also provide valuable data on shopping patterns.

  • Digital signage has grown into being a core component of the retailer’s marketing strategy
  • Digital signage can leverage beacon technology to trigger customized and personalized messages (promotions/special offers) in the digital signage industry trends
  • Beacons and digital signage together work the best, as a beacon-enabled app can give valuable customer data including buying pattern, purchase history, demographics, customer loyalty, etc
  • Recent years have witnessed a transition from ‘one to many’ displays to more personalized and interactive displays
  • This improves customer service, experience, and also boost conversion rates
  • 3D technology is becoming more mainstream, leading to various adoptions, like virtual fitting rooms
  • Retailers, like Tesco, Macy’s, Debenhams, M&S, have trialled touch screen kiosks in several stores, which allow exploring products and fits, stock checking, ordering etc.
  • Different variations, like interactive projection screening onto display table, self-service kiosks, promotions on 2D and 3D displays, have been adopted at the point of sale to increase the basket size and bill value. This also helps to speed along the checkout procedure
  • Retailers have equipped the stores with iPads and beacon technology and interactive screens with the necessary equipment to successfully carry out cash, card and mobile transactions. It is observed that Mobile Point of Sale (MPOS) is mainly used during peak season, like holidays

Supply Market Outlook: Supply Trends and Insights

Global/regional supplier

Global/regional service providers 

  • Global suppliers are enhancing their geographic and service capabilities to attract large buyers
  • Buyers in North America prefer to work with strong regional players since the supply market is more matured and sophisticated compared to any other markets

Supply trends

  • Retailers in recent years have witnessed a higher adoption of more personalized and interactive displays 
  • Sophisticated interactive software allows the retailer to understand buyer behavior, patterns etc. Facial recognition software helps to recognize the age/gender of the viewer and tailor the content appealing for their demographics


 

With this purchase you will be subscribed for a 12-month PRO membership to the upcoming all new Beroe LiVE (launching in Q3, 2020)

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Complimentary 12-month access to Beroe LiVE

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