Recruitment Advertising Market Intelligence

Recruitment Advertising Market Description

The recruitment advertising industry is growing at a steady pace with a CAGR of 4 percent with an expected market value of $597 billion by 2020. In terms of global contribution, the North American region contributes approximately half of the global advertising spend. The rise in AI-powered tools, social media, and improvements can be considered as key growth drivers for the industry. Some of the key global suppliers of recruitment advertising include Bernard Hodes Group, TMP Worldwide, LinkedIn, Career Builder, and Indeed while some of the globally popular tools include Restless Bandit, Hired Score, Swoop Talent, mRoads, and Textio.

The report provides a comprehensive detailed analysis of the global recruitment advertising market. The report aims towards evaluating the overall market growth by offering a global market revenue breakdown and supplier analysis. The report discusses key technology trends in the market, outsourcing and best practices. The report focuses on identifying key metrics such as supplier shortlisting process, supplier landscape, detailed supplier profile, different sourcing models, pricing models, and engagement practices and engagement models. Local market practices, legislation, and taxation of benefits are analyzed in the report along with significant sourcing and partnership trends in the market.

Report Coverage

Key Supplier Trends in US
Key Technology Trends in Advertising – US
Competitive Practices in US – Recruitment Advertising
Engagement Practices – Indeed and Career Builder

Recruitment Advertising Market Trend, Analysis & Forecast

Category Intelligence on Recruitment Advertising covers the following

Information relating to market, supply, cost, and pricing analysis
Hard to find data on cost and TCO models, supplier details, and performance benchmarks
Macroeconomic and regional trends impacting cost, supply, and other market dynamics
Category-specific negotiation and sourcing advice

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Executive Summary

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Market Analysis

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Supply Analysis

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Cost & Pricing Analysis

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Best Practices

Global Market Outlook on Recruitment Advertising

The global advertising industry is expected to grow annually at 4% in 2018 and expected to reach USD 597 billion industry by 2020. North American region contributes half of the total global advertising spend by 2020
Almost 82% of the population are using digital devices, such as smartphones, TV, tablets, and Internet
Buyers are opting for integration of recruitment tools with digital advertising for employer branding and marketing job opportunities

Key Trends in Recruitment Advertising

Large number of companies are investing in artificial intelligence techniques for leveraging the services. Similarly, digital advertising agencies are also integrating the AI, chatbots, and analytical approaches to reach target audiences and pool of skilled workforce
Buyers preference is higher on candidate experience while hiring. Involvement of analytical approaches and automation may enhance the candidate experience.
Pay per click (PPC) is widely adopted approach in the US for recruitment advertising

Market Trends in Recruitment Advertising

Selecting a right candidate for right job role is the key for employers. Risks involved is higher if wrong candidate is hired. In order to mitigate the risk, decision-making process is supported by appropriate advertising and marketing techniques to reach the most potential pool of skilled applicants
Target audiences can be reached through increased social media advertising packages, rise in AI recruiting and big data analytics

Pricing Models

Recruitment advertising and marketing packages are widely adopted pricing approach in the US. Suppliers provide a wide range of service offerings integrated in a package
Subscription-based approach is prominent when buyer needs a customized recruitment advertising approach in the US. Subscription-based services include a tailored approach for aligning the recruitment strategies with business strategy on a real-time basis

Sourcing Models – Consolidated vs. Individual Vendors

Sourcing an appropriate recruitment advertising agency or tool can help buyer in saving their time and money
Consolidated supplier offers a wide range of advertising techniques for job opportunities over multiple platforms. In this case, buyer shall opt for a single vendor
Discrete suppliers offers limited set of advertising techniques for the buyer. In this case, buyer shall opt for multiple vendors for different advertising techniques.

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