CATEGORY

Programmatic Media

Programmatic media refers to algorithmic buying and sale of advertising slots in real time through bidding

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    Programmatic Media Suppliers


    Programmatic Media Supplier

    Find the right-fit programmatic media supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Programmatic Media market report transcript


    Global Market Outlook on Programmatic Media

    The US programmatic TV spend grew at 107 percent in 2016. It is expected to grow by 75 percent in 2017 and 85 percent in 2018. It accounts for only VoD and OTT-based videos currently, but terrestrial TV is expected to join in 2–3 years

    • The OOH market in North America was around $8 billion. Of this, close to $1 billion was DOOH. Programmatic is at a nascent stage and accounts for less than 5 percent of DOOH spend, since the OOH channel is not as targeted as other online media
    • Programmatic radio would be close to 20 percent of total radio spend by 2020. It currently accounts for 11–15 percent of the radio market. Most of this inventory is sold in private market space

    • Social media spend is expected to account for close to $12 billion in 2017. Of this, it is anticipated that 60 percent of the ad spend is currently done through programmatic buying and more than 80 percent would be bought by next year

    • The spend on data support (database management/hygiene, analytics) for e-mail grew at a rate of 25 percent (CAGR). While e-mail constitutes less than 5 percent of the total digital marketing spend, targeted e-mail is viewing a growth of over 10 percent

    • About 80 percent of all mobile display advertisement was bought programmatically. It is anticipated that 85 percent of the mobile display slots would be bought programmatically by 2019. Majority of mobile display (59 percent) is sold through programmatic direct

    Comparison of Programmatic Direct and Aggregated Buying

    • Advertisers could look at both the modes of advertising, however, it is suggested that a larger section of the budget be allocated to programmatic direct, as this would enable better quality slot
    • Programmatic direct offers better quality of space and is less prone to fraud, while aggregated buying allows clients to receive slots at a low CPM
    • Programmatic direct is used to sell premium slots, while aggregated buying is used majorly for non-premium and remnant slot
    • Aggregated slots can usually be bought for a lower CPM with an average CPM of 3 to 11 amount
    • Aggregated mode of programmatic would be useful in cases where the client's target is to have high reach of advertisement and frequency of ad exposure is of low value
    • Majority of the social media and mobile slots are available through programmatic direct. Aggregated is majorly used for desktop mode of advertisement

    KPI for Media Quality  

    Measuring ad fraud, viewability, and view rate would help advertisers determine the quality of media that is being bought by them programmatically.KPI for quality should be included along with the campaign-based KPI. These KPI would enable the client to maintain the quality of slot they receive from their service providers.

    • Implementing and measuring brand safety KPI would enable advertisers to safeguard themselves from the damage caused by misplacement of ad
    • Johnson & Johnson, in March 2017, removed its advertisement from YouTube, since its advertisements were seen with terrorist content. Such instances have led to an importance of adding brand safety as a parameter for measuring media quality