Multi-pack Shrink Film Market Intelligence

Are you looking for answers on Multi-pack Shrink Film category?

Are you looking for answers on Multi-pack Shrink Film category?

  • What are the key trends in Multi-pack Shrink Film category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Multi-pack Shrink Film industry?
  • How is Multi-pack Shrink Film industry performing?

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Report Coverage

  • Shrink Film - Product Trends
  • Stretch and Shrink Film - Product Trends
  • Innovations – Shrink Films
  • Porter's Five Force Analysis – Shrink Films India
  • PESTLE Analysis – Shrink Films India

Table of contents

  1. Multi-pack Shrink Film - Executive Summary
  1. Multi-pack Shrink Film - Market Analysis
  1. Multi-pack Shrink Film - Cost Analysis
  1. Multi-pack Shrink Film - Best Engagement Practices
  1. Multi-pack Shrink Film - Supplier Base Overview

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Global Market Outlook on Multi-pack Shrink Film

Supply Base Outlook

Supply base is fragmented in India, with the presence of many regional players.  Buyer volumes are  negotiating levers with the regional suppliers.

Major Innovations

  • 5 layers collation shrink film providing optimized shrink force with excellent pack cohesion
  • Multi layered co-extruded shrink films with enhanced durability and 30-50 percent weight reduction
  • Decomposable film made from plant extracts, shrinks at low temperature than polyolefin films – saves energy cost


Market Size and Growth –  Collation Shrink Films Global

Global collation shrink films market penetration is expected to grow considerably across the globe , as metal and plastic packaging substitute glass in both alcoholic and beverages segments.  APAC is expected to lead growth

China and India with their water and non-alcoholic beverages markets growing at over 10 percent CAGR, is expected to drive growth. Collation films in Alcoholic beverages are expected a slower penetration compared to non-alcoholic, with the large contribution of glass in the segment

Global Collation Shrink Film Market Growth

  • Global Collation shrink films market is expected to reach 988 thousand MT by 2021, mainly driven by the growing consumption of beverages across the globe, especially in APAC, where as value is expected to reach around $2 billion
  • Europe is the largest demand region for beverage collation shrink films and is expected to continue holding its highest market share of around 45 percent until 2021
  • With growing sustainability requirements in the West opportunities of lesser secondary packaging and recycled content in resins are likely to sustain growth in the segment
  • Trends in down gauging, enhanced physical properties and print options are likely to be the key focus of product development in the segment in the next five years

 Market Size and Growth –  Collation Shrink Films India

Growth is addressed by a vast and fragmented supply base for shrink films in the market. Hence, there is no significant supply constraint in the near future.  Large beverages players have a significant bargaining leverage in the market.Shrink films market in India is expected to grow by around 7.5-8 percent CAGR in 2016-2021, while the global market grows at around 3-3.5 percent CAGR. Rapid growth in food and beverages consumption is likely to be the key growth driver

India Collation Shrink Film Market Growth – Beverages

  • Indian collation shrink films market is expected to reach 24.2 thousand MT by 2021, mainly driven by the increase in consumption of beverages
  • India's beverages market is expected a growth of around 10 percent CAGR across most of the end use segments, with Energy drinks segment growing at around 14 percent CAGR in 2016-2020.  Water bottles segment is likely to be the single largest growth driver for shrink collation films in India
  • Shrink films are almost 3-4 times cheaper as compared to corrugated boxes making them a cost effective alternative packaging in beverage industries
  • Growing penetration of new drink formats in plastic and beverage cans like Energy drinks, RTD are likely to add to market growth in the near future

Demand Outlook – Collation Shrink Films India 

Large growth expected from water bottles and CSD segments are likely to facilitate volume additions, and also possibly low cost products advancements in the market

  • Around 60 percent of the beverages market in India is catered through Rigid plastics and Metal Beverage cans, which are key areas of Collation shrink films consumption
  • Beverage Cans, especially, have experienced a significant growth rate of 20 percent Y-0-Y in the  last three years. This growth is expected to be sustained in the next 2-3 years, driving volume consumptions in the market
  • Soft drinks packaging market is expected  a growth of 13.4 percent CAGR, higher than the beverage packaging market growth of around 10 percent expected in 2016-2021
  • These factors in short run can increase the operating rates. However, the growing supplier capabilities in the vast supply base is expected to meet the demand with out any supply constraints
  • As majority of the demand lies within cost conscious categories like CSD and Water, the level of innovations expected in the market could be less in the near future


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