CATEGORY

Media Analytics Based on AI

Usage of analytics in media planning process to optimize spend

Beroe LiVE.Ai™

AI-powered self-service platform for all your sourcing decision needs across 1,600+ categories llike Media Analytics Based on AI.

Market Data, Sourcing & Supplier Intelligence, and Price & Cost Benchmarking.

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The World’s first Digital Market Analyst

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    Meet Abi

    The World’s first Digital Market Analyst

    Abi, the AI-powered digital assistant brings together data, insights, and intelligence for faster answers to sourcing questions

    Media Analytics Based on AI Suppliers


    Media Analytics Based on AI Supplier

    Find the right-fit media analytics based on ai supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Media Analytics Based on AI market report transcript


    Global Market Outlook on Media Analytics 

    As consumers continue to increase engagement with mobile devices for daily activities and content consumption, marketers will further integrate all marketing activities, including advertising, to the mobile category

    Recommendations:  Channels to Use

    • Each channel has a threshold capacity to influence customers and the budget allocated to a channel is dependent on the channel's capacity. The channel or the set of channels to which budget is allocated makes independent trials to influence customers in their network and the set of channels that influences the maximum customers can be selected as the optimum mix.

    trend-media-analytics-based-on-ai

    Supply–Demand Dynamics

    Client procurement

    There are several general ways that these companies plan media.

    •  In house vs. agency: Some companies do their media planning in-house. This is advantageous because they know their business better than any media planner can. However, its weakness is that most in-house brand managers may not have as good of a pulse on media and ad tech, so they may not have as sophisticated of media plans
    • Geo-based planning: All major brands plan campaigns in different geo's with different teams. Brands should have a team focused on EMEA vs. N.A. vs. APAC, etc. This is critical because each of these regions is incredibly nuanced. EMEA for example typically requires the most resources, since there are so many countries, languages, and cultures to navigate
    • In house vs. outsource: A company can choose to either execute this media via DSPs and social platforms in-house or they can outsource this activity to a trading desk or agency. There is a lot of expertise needed to buy/execute the media, so a strong in-house team is necessary
    • When outsourcing, either a trading desk model or transparent agency model can be followed. One of the biggest problems when outsourcing is that the level of transparency will be minimal. Typically, trading desks are very opaque. There are tons of details to this, but when engaging with an external execution arm (agency, trading desk, etc.), a transparent model need to be requested
    • Many large global companies (HP, Google, L'Oreal for example) build internal Centers of Excellence (COEs) in order to ensure that Internal Marketing Managers and Agency partners perform at the highest level

    Pricing Model

    • Understanding the cost components facilitates significant cost savings through negotiations with suppliers. Hourly billing rates will help client in gaining visibility into the agency salaries, which is the major cost component in media planning and buying.
    • Unbundling panel, fieldwork, and facilities requirement are the key approaches adopted by majority of pharma buyers in order to have a better control over the overall pricing.
    • The engagement with a media agency has many value benefits, such as lower costs, access to best in the industry technology and talent pool, higher audience reach, etc., but in-house team facilitates better control over the process and a quick response and modification scope to campaigns.

    • The experts suggest to go with an optimal mix of both these via building the strategy in alliance with the agency and then maintaining it in-house.