CATEGORY

Advertising Brazil

Creative advertising covers all facets of advertising lifecyle ranging from ideation to actual production of the advertising

Beroe LiVE.Ai™

AI-powered self-service platform for all your sourcing decision needs across 1,600+ categories llike Advertising Brazil.

Market Data, Sourcing & Supplier Intelligence, and Price & Cost Benchmarking.

Schedule a Demo
Meet Abi

The World’s first Digital Market Analyst

    Schedule a Demo
    Meet Abi

    The World’s first Digital Market Analyst

    Abi, the AI-powered digital assistant brings together data, insights, and intelligence for faster answers to sourcing questions

    Advertising Brazil Suppliers


    Advertising Brazil Supplier

    Find the right-fit advertising brazil supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Advertising Brazil market report transcript


    Regional Market Outlook on Advertising 

    Advertising agencies in Brazil largely provide end-to-end services to clients, ranging from strategic planning to digital creative, along with media planning and buying. The digital agency landscape is known to be in its nascent stages, hence advertising agencies tend to bring in the required digital talent within their structure.

    Sourcing Practices

    • In the Latin American market, the highly adopted sourcing strategy is regionally planned and sourced model. This is because this model enables the marketers to have consistency in strategy, branding, and communication across the regional markets and have greater alignment across their marketing model
    • The primary adoption of this model is because the marketers want to promote products that are premium to the value-oriented Hispanic consumers. The centralized model has a lower adoption in this region, as it is difficult for marketers to target multicultural population in Latin America with a general-market advertising campaign

    SCQR Model

    • Assurance of supply: A number of global agencies like have their presence in both Argentina and Brazilian markets. Some of them are Ogilvy and FCB, who hold the highest market share in the region.
    • Cost: The cost of sourcing locally in Latin America could be less than global sourcing, as there are a higher number of local agencies in Latin America. Local bidding could lead to competitive bidding, which lead to cost savings.
    • Quality: Regionally planned and sourced model, creative services and campaigns conform to global quality. This is because marketers engage with global agencies that have regional presence in Latin America. These agencies adhere to global advertising standards.
    • Risk: Risk associated with a regional planning can be lesser than global planning, as regional suppliers know the market pulse for future advertising regulations and are more aware of economic risks in their region.

    Agency Engagement Models – Expert View

    In the key Latin American markets, like Brazil and Argentina, the popular model that is adopted among marketers is the preferred agency model, where there will have a preferred roster of agencies that the marketer engages with for most of their requirements.

    Remuneration and Contract Model for Agencies

    Typical remuneration model adopted in Latin America

    The highly adopted pricing model in Latin America is the retainer-based pricing model. Among the two types of retainer models used for creative services a hybrid of retainer & project-based model is popularly adopted in this region

    Less preference for performance-based pricing

    There is high difficulty in defining and measuring KPIs for several agency services, and hence, payment by result is the less adopted pricing model. The risk involved in performance-based payment includes frequent negotiation and focusing on short-term tactics to gain the performance bonus rather than adopting long-term best practices

    Long-term commitment

    • As a procurement practice, annual review of agency relationships is common in Brazil. However, the typical client–agency relationship lasts for several years (3+ years) in media service segment. This is mainly because of the high switching cost involved
    • Changes in the existing agency relationship happen often, due to the changes in agency engagement, mandated by global team because of global negotiations. Switching to another agency also happens, due to high agency fees or poor quality of output from the incumbent agency

    Price fluctuation clause

    Global contracts with media agencies tend to have price fluctuation clauses, which shields the clients against depreciation/appreciation of currencies vis-à-vis USD. However, if such clauses are not a part of the MSA, the clients would be priced higher for media slots, if they are procuring it in the local currency in the current situation