Interview: “We Support our Business Stakeholders like Internal Consultants”


By: Sakthi Prasad -- Director - Content

01 January, 2017


Bose Corporation is globally famous for its audio equipment, which range from headphones to car stereos. The privately-held company clocked annual sales of over $4 billion for the 2019 fiscal year. It has worldwide operations, with a total employee base of about 9,000.

In an interview with Beroe, Carlo Baus, Head of Global Strategic Sourcing at Bose Corporation (part of Global Indirect Procurement), stated that working for a wellknown and established brand like Bose -- at times -- entails extra pressure.

“Our brand is our biggest asset, and we are watchful of our actions and those of our partners. We have strict nondisclosure agreements with our suppliers, including what can be communicated about our partnerships. For example, our suppliers need to share any article featuring our brand, products, or collaboration with Bose for approval before anything is published. Besides our sourcing activities, we also need to be the custodian of our brand,” Carlo said.

He added that global brand awareness also has its benefits: “It makes our job a little easier because, in most cases, there is a strong willingness on the part of suppliers to collaborate with us.”

Currently, there are several global macroeconomic headwinds, such as the U.S.– China trade war and Brexit. Carlo said the principal factor is the uncertainty surrounding these issues, and that no one knows what’s going to happen next.

“We have prepared projections and worst-case scenarios, but it is difficult to predict anything at this point in time. Many of these changes won’t happen overnight, and will only impact in the mid or long term,” he added


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