Oleo-based substitution options - Has detergents industry realized their true potential?

Oleo based substitution options - Has detergents industry realized their true potential? Anionic Surfactants have traditionally been the largest category of Surfactants for the Home and Personal Care (HPC) industry and Sulfonates play a key role in this category. Linear Alkylbenzene Sulfonate (LAS) is the single largest class within anionic surfactants and has been the workhorse of the detergents industry for the past fifty years. The past two decades have seen ever-increasing levels of awareness about the depletion of petrochemical feedstock and reduction in carbon footprint across the globe. Watch Pushan Pal, Beroe's Chemicals expert and Dr. Guido Bognolo, an independent consultant and industry expert, addressing the impact of the above two factors on LAS supply and price dynamics and the substitution potential of oleochemical molecules viz. Alcohol Sulfate/Alcohol Ether Sulfate (AS/AES), Fatty Alcohol Ethoxylate (FAE) and Methyl Ester Sulfonate (MES) from a procurement point of view in this webinar. About the speakers: Pushan Pal: Pushan is a 'Home Care Chemicals' expert at Beroe. He specializes in providing surfactant related procurement intelligence to Fortune500 companies. He has developed expertise in the areas of Laundry Detergents, I&IC and hygiene products. Pushan has built extensive knowledge and expertise in categories including Anionic and Non-ionic surfactants for their end use markets such as Consumer Packaged Goods and Industrial Chemicals among others. In addition, he has authored several whitepapers including "Impact of Shale Gas on the US LAS Market" and "A Roadmap for An Optimal Sourcing Approach to LATAM Sodium Sulfate Market". Dr. Guido Bognolo Dr. Bognolo spent his professional career in the field of surface and interfacial active agents and specialty chemicals, working first in the European R&D department of the Procter & Gamble Company and later in various companies of the Imperial Chemical Industries (ICI) Group. Since 2002 he is the Managing Director of WSA Associates, a Brussels based independent technology development consulting firm active internationally in the field of effect and specialty chemicals and surface active agents. Dr.. Bognolo has produced over 50 publications dealing with the technology, marketing and innovation processes in the field of specialty chemicals.